![]() Shoppers have been conditioned to look out for sales no matter what. Unfortunately, they are artificial deals sometimes. Shoppers at value and mid-tier retailers are often looking for a deal. Retailers know that tapping into the psychology of their shoppers will help them make more sales. Is MSRP becoming less credible? – RetailWire.Are department store prices phony? – RetailWire.J.Crew Sued Over Misleading Online Sales – Racked.Crew Website’s Sale Prices Misleading, Suit Says – Law360 (reg. Even at rare times when items were displayed at their full retail price, Sears would use sales signage to suggest an item was on sale, according to Checkbook’s analysis. Sears, in particular, was called out for misleading pricing practices. A 44-week survey by published last year found that “sale prices at some well-known stores - even heavily discounted sale prices - are more often than not the usual prices.” Kohl’s, Macy’s and Sears were identified among retailers running sales that “often never end.” To be sure, J.Crew is not the first retailer to be accused of deceptive pricing practices. D’Aversa asserts that the prices on the J.Crew Factory site do not represent discounts or sales prices and are, in fact, “the everyday, regular prices of the items” it sells. In his complaint, part of a proposed class action against the retailer, Mr. He concluded that the “value at” prices listed on the J.Crew Factory site are arbitrary and do not have an actual value, and so he sued, according to a Law360 report. D’Aversa tracked the site and found that J.Crew Factory sold the exact items at between 30 and 50 percent off the “value at” price, but never at those values. D’Aversa, a J.Crew Factory customer, claims he purchased two sweaters from the retailer’s website at 30 percent off the listed “valued at” pricing. A customer of J.Crew says the retailer’s prices are transparent alright - they’re transparently made up to trick people into buying items marked down from prices that have no real meaning. Management gurus say it’s essential for motivating employees and building trust with customers. ![]()
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